25 October 2026 · Berlin
Performing Under Pressure: From Sport to Business
Today, I worked with some of Berlin’s best junior rowers, invited by Landesruderverband Berlin e.V. to help the next generation perform when it matters most.
Read moreA newsletter by Igor Lucic
Perform well. Live with intention.
I’m Igor. I’ve competed for world titles and worked as a coach and mental trainer with individuals and groups who want to perform at their best. Now, I’m also building Peak Watt Club. Every Wednesday, I share lessons from sport psychology, coaching, and my own life to help you build better habits, stay focused, and follow through.
3× World Rowing Champion. Coach & Mental Trainer. Master’s in Sport Psychology.
Latest news
All newsTalks, workshops and group sessions I’ve been part of.
CIC Berlin
Keynote at Venture Café
A public talk on habits and success, and how small repeated choices shape performance over time.
Read morePodcast
All episodesConversations on habits, mindset and performing when it matters.
The first episode is on its way.
Subscribe to the free newsletter and you’ll hear about it first.
Mental coaching · Individuals, groups & teams
Train your mind for the moments that matter.
You can put in the work and still struggle to show what you’re capable of when the pressure rises. I work with individuals and groups to develop the mental skills that support confident, consistent performance.
My approach draws on elite rowing, coaching, and my master’s degree in sport psychology.
Individual coaching, group sessions, and workshops available in English, German, and Serbian.
Let’s talk about your goals.Latest editions
Full archive
This is a conversation.
Follow me on Instagram and send me your questions directly. You’ll be talking to me.